Stanford University
Anna Grummon
The primary objective is to evaluate whether alcohol warnings about different topics elicit higher perceived message effectiveness than control messages. The secondary objective is to evaluate whether alcohol warnings about different topics elicit higher reactance than control messages.
Alcohol Drinking
Mouth cancer warning
Throat cancer warning
Voice box (larynx) warning
Esophagus cancer warning
Liver cancer warning
Colon and rectum cancer warning
Breast cancer
Cancer (generic, not site-specific)
Addiction and neurological changes
Hypertension
Liver damage
Harm to fetus
Dementia
Impaired sleep
Drinking guidelines
Control
Road injuries
NA
Participants will complete a within-subjects online randomized experiment in which they will view and rate messages on the risk of alcohol consumption. Participants will view and rate 12 messages total: 10 warning messages and 2 control messages. They will rate each message on perceived message effectiveness (primary outcome) and message reactance (secondary outcome). The 10 warning messages will be about 5 different warning topics (i.e., 2 messages per topic) and the 2 control messages will be about 1 control topic (2 messages per topic). In this within-subjects experiment, the survey will present the topics in random order and the messages within each topic in random order.
| Study Type : | INTERVENTIONAL |
| Estimated Enrollment : | 2522 participants |
| Masking : | NONE |
| Primary Purpose : | PREVENTION |
| Official Title : | Consumer Responses to Alcohol Warnings |
| Actual Study Start Date : | 2024-01-18 |
| Estimated Primary Completion Date : | 2024-01-26 |
| Estimated Study Completion Date : | 2024-01-26 |
Information not available for Arms and Intervention/treatment
| Ages Eligible for Study: | 21 Years |
| Sexes Eligible for Study: | ALL |
| Accepts Healthy Volunteers: | 1 |
Want to participate in this study, select a site at your convenience, send yourself email to get contact details and prescreening steps.
Not yet recruiting
Online study
Palo Alto, California, United States, 94304